In a world where technology is advancing, a battle has begun between what’s easy and what’s organic.
While the screens we watch music videos on get bigger, smaller, portrait, and in higher definition, the Internet we log on to is providing new ways to present an online persona. But how much of what you see is real? How far are we responsible for the image we share of ourselves?
Here, we promise to rise to the challenge and take responsibility for what we shoot, making sure everything we share is as real as it was when it was captured. By giving the spotlight only to our outstanding artists and what they have achieved off their own backs, we give credit to those who contribute exceptional music simply because they love what they do (free from other agendas and touch-ups).
Here, we know that just because we have the ability to auto-tune something doesn’t mean we should and just because we can edit a picture doesn’t mean we want to. Our community is one that works hard to be authentic, one that sees our imperfections as what make us human, our diversity what makes the content unique, our independent opinions what make us shareable and our honest contribution to the music industry what keeps us going.
For today and tomorrow, we promise to be live, raw, and truthful, unapologetically. We hope that you join us in celebrating the emergence of real artists, surfacing from the accelerating world of alterations and perceived beauty.
We are Ont’ Sofa: bringing you real music for the online generation.